Google Tests Adding Analytics Data To AdWords

You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a limited number of accounts, as first noted by Periscopix.

Google isn’t saying much about it but a spokesperson sent me a statement saying, “We are currently conducting a small beta test to provide advertisers with more insight into campaign effectiveness.”

Though I’m not seeing this in my AdWords account, Periscopix says the metrics now appear in the Campaigns tab under Columns, where you can customize what columns appear on the page. In addition to the regular metrics — click-through rate, cost-per-click, etc. — the folks included in this experiment now see things like “Bounce Rate,” “Pages Per Visit” and “Average Visit Duration.”

The numbers would seem to be most useful to online publishers, who live and die by the pageview, but online retailers would also likely benefit from having this information close at hand. The data would allow marketers to more easily see, and optimize upon, these metrics that go beyond the first click to more in-depth interaction on the site.

Related Topics: Google: AdWords | Google: Analytics

New Alerts For Crawl Errors Via Google Webmaster Tools

Google announced they are now sending out Google Webmaster Tools alerts for crawl errors.

Google grouped the errors in two buckets.

(1) Site Error alerts for major site-wide problems

(2) URL Error anomaly alerts for potentially less critical issues

The Site-Wide Problems Alerts Can Include:

Your DNS server is down or misconfigured.Your web server itself is firewalled off.Your web server is refusing connections from Googlebot.Your web server is overloaded, or down.Your site’s robots.txt is inaccessible.

The URL Error Anomaly Alerts Can Include:

Server errorSoft 404Access deniedNot foundNot followed

Google said:

Since Googlebot regularly visits your site, we know when your site exhibits connectivity issues or suddenly spikes in pages returning HTTP error response codes (e.g. 404 File Not Found, 403 Forbidden, 503 Service Unavailable, etc). If your site is timing out or is exhibiting systemic errors when accessed by Googlebot, other visitors to your site might be having the same problem!

This is just one more reason to sign up with Google Webmaster Tools and enable email forwarding within alerts.

Related Topics: Google: Webmaster Central

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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